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5 Minute Pitch Finals!

5 Minute Pitch Finals - Dawn LaFontaine is about to make her pitch


For those of you who have been following my 5 Minute Pitch story, here is the final chapter.

5 Minute Pitch is a Shark Tank-like entrepreneurial pitching competition and YouTube-based TV program, which I was thrilled, honored, and lucky beyond belief to be a part of.

The contest is the brain child of four incredibly successful entrepreneurs and friends, including Greg Mercer, founder and CEO of Jungle Scout, Steve Chou, founder of My Wife Quit Her Job, Mike Jackness, founder of EcomCrew, and Scott Voelker, founder of The Amazing Seller. Hundreds of applicants submitted a 2-minute video pitch, and 30 were selected to virtually pitch via Zoom conference call to the judges for the chance to win $50,000.

Here's the pitch that got me in:



And then I had to actually make my pitch live to the judges! For a former stay-at-home, this was a little out of my comfort zone! You can watch my 5 Minute Pitch here:



Somehow, I made through the first round and was one of 8 semi-finalists invited to make a longer, 10 minute pitch to the judges. Watch it here:




You can imagine my thrill (and surprise!) to hear I'd made it to the finals. I now had a 1-in-5 chance of winning $50,000. All I had to do was fly to Miami and make a 5 Minute Pitch in person to the judges, plus 3 guest judges, and (gulp!) a roomful of Sellers Summit conference attendees. 

(a note: the guest judges are entrepreneurial celebrities in their own right, and worth mentioning here. It was a honor to present to them, and a thrill to be able to chat with them after the show: 

Ilana Wechsler, CEO of Green Arrow Digital, Bill D'Alessandro, CEO of, and TV personality and Founder/CEO of The Monetized Life, Nicole Walters.)

The photo at the beginning of this post shows me just before I went on stage. I'd practiced and practiced (and practiced!) my presentation. I'd given the presentation to my husband, and to the dogs, and to the mirror more times than I can count. I was nervous -- as nervous as I'd ever been -- but ready. Judge for yourself how I did here: 



Now, I'm sworn to secrecy about the outcome of the contest until the official winner is announced, but I will say this, I was a winner in more ways than I can possibly count.



DAwn and Timmy
Dawn LaFontaine

Dawn LaFontaine is a lifelong animal lover who always seems to have a little pet hair in her keyboard. Her blog, Kitty Contemplations, helps cat guardians better understand and care for the special beings they share their lives and homes with. Her cat-products business, Cat in the Box, sells beautiful, well-made, and award-winning products that she designed to meet the biological needs of cats.

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